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Coordinated and directed photo shoot for full product line of courier bags and backpacks. Retouched and optimized images for web in Photoshop. Created product illustrations for entire line using Illustrator. Built interactive catalog allowing the user to visually manipulate and customize bags in HTML and Javascript. Created online checkout process on a secure server using https, PHP.
Wrote complete order validation in Javascript checking valid credit card numbers, expiration dates and mailing address completion. Boosted online sales for the Christmas 2002 season 250% over previous high sales record. Scripted PHP photo gallery allowing non-coders to upload folders of jpegs to the site and be integrated immediately to the site. Design, layout and custom icons for entire site done in Photoshop. Animated banner ads created in ImageReady.
